Dane Burks & Co. Fitness provides turnkey fitness center assistance including facility layout, equipment and flooring selection, equipment replacement, logistics, full installation, finance options, extended warrantees, service contracts and full feature maintenance services.
When Dane Burks sees a need, he doesn’t wait around to see if someone else will do it. For seven years, Burks advanced through the ranks of the YMCA of Middle Tennessee, one of the largest nonprofit fitness networks in the country, becoming Wellness Director for two centers. A frequent headache—and costly expense—for the Ys was equipment maintenance, servicing, and turnover. He watched as equipment sat idle for weeks waiting for repair. He knew how much the Y was paying to store outdated and worn equipment. He understood that equipment issues were a nuisance that no one wanted to deal with, and he came up with a plan. And then he acted. He left the Y and started Dane Burks and Company Fitness. Its purpose is to provide fitness centers with full-service equipment management, including installation, training, maintenance, service, storage, and reselling. He offers a single source for relieving the pain of equipment management. In return, the fitness centers replace an expense with a revenue stream. Once fitness centers realize what Burks offers, they don’t hesitate either. Burks is busier than he’s ever been, with a full-time staff of five (and contracting up to a dozen or more), a warehouse, a retail store, and a cell phone that doesn’t stop ringing.