About Us

Dane Burks & Co. Fitness provides turnkey fitness center assistance including facility layout, equipment and flooring selection, equipment replacement, logistics, full installation, finance options, extended warrantees, service contracts and full feature maintenance services.

When Dane Burks sees a need, he doesn’t wait around to see if someone else will do it.  For seven years, Burks advanced through the ranks of the YMCA of Middle Tennessee, one of the largest nonprofit fitness networks in the country, becoming Wellness Director for two centers. A frequent headache—and costly expense—for the Ys was equipment maintenance, servicing, and turnover. He watched as equipment sat idle for weeks waiting for repair. He knew how much the Y was paying to store outdated and worn equipment. He understood that equipment issues were a nuisance that no one wanted to deal with, and he came up with a plan. And then he acted. He left the Y and started Dane Burks and Company Fitness. Its purpose is to provide fitness centers with full-service equipment management, including installation, training, maintenance, service, storage, and reselling. He offers a single source for relieving the pain of equipment management. In return, the fitness centers replace an expense with a revenue stream. Once fitness centers realize what Burks offers, they don’t hesitate either. Burks is busier than he’s ever been, with a full-time staff of five (and contracting up to a dozen or more), a warehouse, a retail store, and a cell phone that doesn’t stop ringing.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

  • Archives

  • Dane on Twitter

    Error: Twitter did not respond. Please wait a few minutes and refresh this page.

  • 10 Years In Business

    The Big DayApril 3rd, 2013
    The big day is here.